Branding, graphic design, motion graphics, video journalism, film photography, editing
As part of my involvement I Stockholm graphics, a network of designers and communicators, I have worked with my former work place Bonniers konsthall. Together with Veronica Linarfve as project manager and Pompe Hedengren and Johan Björnsrud as graphic design support we updated the art institutions brand in 2019 and have made several small art documentaries and campaigns following the concept.
The rebranding was a part of Bonniers konsthalls ambition to take a stronger stand in the topics they convey and to make contemporary art a means of discussing the urgent matters of today. Our approach "It's about…" or in Swedish "det handlar om…" is about putting the discussions and interpretations in the forefront of the communication and stressing contemporary arts relevance in our society.
The colors are sporty and modern, the logo and titles animations always reflect the topic for the brand to feel less rigid and uptight but keeping the strict typography that we love in museums.
